![]() ‘Our stats show the average listener is connected for about 10 hours a month on mobile devices (total 140 MB download) or about 10-15% of a typical smartphone data allowance. "The free stream is 32kbps so that is about 14MB per hour" she says. Pandora has the same type of licence that radio stations have – a royalty is paid to the Australian Performing Rights Association and the Copyright Agency for each song and it gets to the performer and the artist via these organisations. Buying music is so last century – renting and advertising supported is so now and is a better model especially if you don’t listen to all your music regularly". Jane brings up an interesting point "How many CDs do you have (or are you old enough to still have vinyl?’ she chides). "Isn’t that a bit invasive, a bit big data, big brother?" I ask but the answer is that there is a reasonably priced subscription version that removes the advertisements so there is a choice. What that means is that Pandora’s advertising can be a very, local, targeted and smart buy. ![]() Just like them its music is free, financed by 15 and 30 second advertisements but unlike them it can target advertisements to a listener’s demographics and even location" she says. "We see Pandora as a key competitor to all commercial radio stations. Pandora has more than 100,000 artists (75% of these are independent so you get a wider choice than normal radio stations) and around 1.2 million songs – with 10,000 added monthly after thorough vetting by the genome team. The Live Tiles (Metro interface) gave the developers the ability to show which song is playing on the home screen tile – unlike the static icon driven Android and iPhone menus” she says. Her past links to Microsoft are evident “We have just released an app for Windows Phone and it is really, good. Jane is excited about Pandora - that much is evident and our interview verges on over the top and unfettered enthusiasm overlayed with her reasonably unique perceptions of the on-line and mobile world built up from over 20 years with companies including Microsoft, Vodafone and Fairfax Digital. Then there is I need a drink music, stressed out music and well let’s not go any further” she says. “I have a 6 and 4 year old so I use Pandora radio stations to create wake up music, go to sleep music, feel happy music and more. Jane Huxley ( see iTWire article here ), new Managing Director for Australia and New Zealand explains. ![]() Now take that concept and apply it to create up to 100 personalised radio stations just for you. If you like the song you indicate via a thumbs up button and if you don’t a thumbs down will ensure you don’t hear it again on that station. To use it you simply identify a favourite song (in any genre) and it serves you those that share similar genome traits. In essence the Music Genome Project analysed music and determined around 450 distinct traits (rock, pop, R&B but way, way more). ![]()
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